Wine Labels as Art
Wine labels continue to amaze me. Not so long ago, wine labels were as dry and boring as bad Chianti that had been left to molder in the back of the liquor cabinet. You know the kind I’m talking about; wicker & dust spring to mind. Now, walking the aisles of a wine store is akin to visiting a very tasty art gallery.
Wine labels have become an array of color and design, and the new ideas are fun to see. Wine producers finally realized that great wine labels, not just great grapes, really do make product sell. Lucky us! We get to view rows upon rows of great wine labels as a result. Cheers!
June 25th, 2009 at 12:56 pm
[...] Wine labels make for interesting conversation. Last night we had a family meeting for my son’s baseball team. Three of the families there have been making their own wine for several years. This year’s batch will be 600 bottles, and I must say is quite tasty. Wine labels have gone from a ‘nice to have’ to a ‘must have’ for them. Their production and quality has gotten to the point where having a nice wine label will make a difference. [...]
October 14th, 2009 at 3:11 pm
[...] Wine labels continue to generate buzz for marketing savvy wineries. My sister was visiting from Wisconsin this week, and we went out for a celebratory glass of wine for my birthday (Hello, 40! It’s time for a new decade!) last night. She was telling me about a wine she’d had that simply has a ” ? ” on the label. The winery wanted to keep their new blend a secret, and, more importantly generate some buzz about their wine. Cleary it’s working because we were talking about it. If it had been a ‘regular’ label, I’m sure it wouldn’t have come up in conversation. By the way, my sister said it was a great wine. [...]
October 14th, 2009 at 3:12 pm
[...] Wine labels that catch your eye (good or bad) like the Cycles Gladiator Wine did are tops in my book. I saw another fun label in B Frank. B Frank labels are customizable post-purchase for the consumer. The label says “I’m only drinking with you because…” and then there are several fill in the blank lines to write on. Clever and fun in my book! [...]
October 14th, 2009 at 3:14 pm
[...] Wine labels carry a lot of information, and you want to be sure to include everything required by law, and everything needed by potential buyers to induce them to purchase. In general, you should include: [...]