Label Printing
Label printing is the final step in getting your product ready to communicate to your customers what you’d like them to buy. I ran across a great quote today that sums this up in an interesting way.
“A person who can think, but cannot express what he thinks, places himself at the level of the person who can not think.” –Pericles
Label printing and the design of your label helps you visually express what you think, and what you’d like your customer to think about your product. Have you done a good assessment lately how of well your labels reflect what you want your target market to think about your product?
Label printing, and the quality of that printing, plays into the equation as well. Sometimes we can get so focused on the bigger picture, that an important factor in our success gets overlooked. Like any part of your business, I would recommend that you assess how well your labels are working for you at least once a year. Label printing should be a part of that assessment. Take some time and assess your labels, and the quality of your printed labels to make sure you’re sending the right message to your customers and potential customers.
November 10th, 2009 at 7:47 am
[...] Label printing, when done right, should feel like the crown jewel to getting your product to market. Don’t let it be a stressor for you. Check out our FAQ’s, or as many of you do, feel free to give us a call with your questions. [...]
November 10th, 2009 at 7:48 am
[...] Label printing geeks like the gang here at Leapin’ Lizard are happy to answer questions. Asking questions of your printer and having them help educate you on what will best serve your label needs is going to make the process easy, and hopefully fun. We love helping you figure out what’s going to work best for your product and budget. Most printers are happy to do this as printers in general are a friendly bunch. [...]
November 10th, 2009 at 7:49 am
[...] Label printing in small quantities is also advisable. Because digital label printing allows for small run quantities without expensive set-up charges, you’ll want to start with a small number of labels and try them out. This will allow you to test different variations in your labels and ensure you end up with just the right custom labels for your product. [...]
November 10th, 2009 at 7:50 am
[...] Label printing options for materials have also expanded. Really think about how your product will be used. What kind of environment will your product be used in? Cold, wet, dry, sitting in someone’s bathroom, out on a job site, environmentally friendly… All are possible, and you want to pick the right material for the job and for your customer’s tastes. If you’re unsure, we can help you decide whether a gloss or matte stock and whether to use laminates are right for your product. Remember one of my earlier tips- ask your label printer questions! [...]
November 10th, 2009 at 7:51 am
[...] Label printing does kick up during the 4th quarter because we have a series of major holidays packed into a short period of time. Printers get very busy this time of year; think ahead about your label printing needs so you don’t end up working with an unknown printer, rushing your design process, paying extra for last minute orders or compromising on quality label printing. Determine your print dates by deciding when you want your products to be available and backing into what needs to happen prior to product landing. [...]
November 10th, 2009 at 7:52 am
[...] Label printing concerns are one area to consider. The other is whether your label and packaging ’speak’ to your consumer. Have you checked out your product on the shelf lately? How does it stack up against competitors when you walk by? Is it noticeable, in a good way? Does it catch your eye, or is it lost in the crowd? If you’re feeling bold, ask another shopper (or three) which product they would choose, based solely on the label, and why. [...]
November 12th, 2009 at 3:09 pm
[...] Label printing offers all kinds of fantastic opportunities for us, because we dig what we do. It’s not for everyone. In fact, we had a customer (you know who you are, ; ) ) just this week tell us just the thought of having to print her own labels made her want to do physical harm to a piece of equipment in her business. So, find your passion, follow your folly, dig what you do! [...]