Label Printing
Label printing tips, part 4. The next idea to consider when having your product labels printed is how you might personalize your labels. Because of variable data, each one of your labels can be different. Do you want to send a different message to your customers in different cities? Easily done. Do you want to number each label so your product feels exclusive? Not a problem. Do you want to ask trivia questions, change fonts, add or delete graphics? Label printing technology allows all of this to be done, and should be considered as a part of your overall marketing plan. Custom labels sell!
Label printing options for materials have also expanded. Really think about how your product will be used. What kind of environment will your product be used in? Cold, wet, dry, sitting in someone’s bathroom, out on a job site, environmentally friendly… All are possible, and you want to pick the right material for the job and for your customer’s tastes. If you’re unsure, we can help you decide whether a gloss or matte stock and whether to use laminates are right for your product. Remember one of my earlier tips- ask your label printer questions!
