Wine Labels
Wine labels don’t make the news very often, but when the state of Alabama bans your label, it’s going to generate buzz. Back in July, Alabama let Hahn Family Wines out of California know that they would not allow sales of their Cycles Gladiator Wine because the label is too racy. The label depicts a nude nymph flying beside a winged bicycle, and is from a vintage (1895) bicycle ad poster. I had noticed, and admired, the label before but apparently I have different taste than the folks running Alabama. You might want to check it out and decide for yourself. Personally, I hope their sales spiked- GO! American! Small! Business!
Wine labels that catch your eye (good or bad) like the Cycles Gladiator Wine did are tops in my book. I saw another fun label in B Frank. B Frank labels are customizable post-purchase for the consumer. The label says “I’m only drinking with you because…” and then there are several fill in the blank lines to write on. Clever and fun in my book!
Wine labels that make you think, pause, laugh- experience any kind of emotion, really- are a great goal. Happy designing!
