Wine Labels
Wine labels continue to generate buzz for marketing savvy wineries. My sister was visiting from Wisconsin this week, and we went out for a celebratory glass of wine for my birthday (Hello, 40! It’s time for a new decade!) last night. She was telling me about a wine she’d had that simply has a ” ? ” on the label. The winery wanted to keep their new blend a secret, and, more importantly generate some buzz about their wine. Cleary it’s working because we were talking about it. If it had been a ‘regular’ label, I’m sure it wouldn’t have come up in conversation. By the way, my sister said it was a great wine.
Wine labels that generate that type of buzz can carry even a mediocre wine in the market for quite awhile. Think ‘Yellow Tail’. Not a great wine, but they came up with a great Kangaroo logo for their label and a low price point that drove meteoric sales for quite some time. Their wine label was fresh, interesting and new in a market that to that point was filled with fairly mundane labels.
Wine labels should drive sales. Period. End of story. Ask yourself: What is our wine label doing to make a consumer stop, pick up our bottle and buy?
