Custom Labels and Stickers
Custom Labels and Stickers- Top 10 Mistakes That Can Drain Your Money and Time
1. Custom labels and stickers as an afterthought. If you spend all of your time on product development you can easily delay your time to market by waiting too long to think about what your label design will be. You also need to factor on time to find the right label printer to work with.
2. Ordering too many labels and stickers. Protect your cash! Turnaround times are just a few days (we’ve been known to get labels out to customers in a few hours) and there are no extra set up charges with most digital printers. Order small quantities so you don’t have label and sticker inventories
3. Waiting too long to order your labels and stickers. In conjunction with the above, you really have to watch your inventory turns. You don’t want to save money upfront by ordering in small quantites only to have to spend it down the road on overnight shipping on rush orders.
4. Working with a printer who sees you as a ’small account’. If you get the feeling you’re being blown off or you can’t talk to your printer (they force you to only use their on-line ordering process and keep referring you back to their website) you’re not a valued customer to your printer. Expect excellence in customer service and switch printers if you’re not getting it.
5. Custom labels and stickers that are designed poorly. I’ll continue to beat this drum- your labels and stickers have got to be top notch or they reflect poorly on your product.
Custom labels and stickers – the next 5 mistakes next time!
