Custom Labels & Stickers
Custom labels and stickers should speak to your customer. I recently came across a way to get feedback on your label design that is free and fast. A company who is taking a new ‘green’ car wax product to market put 4 potential product labels out on www.rateitall.com for folks to vote and comment on the design they like the best. They are getting some great feedback on their designs and perhaps creating some future customs to boot.
Custom labels and stickers that have been through any type of market research, whether formal or informal, are a good bet. How are you getting feedback on new label designs to see if they will speak to your customers? I would suggest that this is equally important for old labels and stickers to see if your design is still fresh and appealing.
Custom labels and stickers are your bread and butter for product sales. Consider putting in place an annual process for getting feedback and ideas on your label designs. Use tools like rateitall.com or customer advisory boards (formal or informal) to get some great ideas and new thinking for your labels and stickers. I think you’ll be happy with the results.
