Custom Labels and Stickers
Custom labels and stickers that can be used beyond your original intentions (in a positive way!) are worth a lot from a marketing standpoint. Over the past few years my daughter has purchased a certain brand of clothing because she likes the design of the sticker they have on each piece of clothing. She has carefully peeled the stickers off and several are on her bedroom wall, others have been given as ‘gifts’ to friends and a few have even been added to birthday cards.
Custom labels and stickers that have that kind of appeal are not that common, so what can you do to help your brand be used virally? People love ‘free stuff.’ Have you considered adding an extra sticker to each of your products that your consumers can use to spread the word about your product? Maybe they’ll stick it on their laptop, bumper, wall etc. For a small budget you can get the word out about your product.
Custom labels and stickers from beer & liquor companies are everywhere. When is the last time you’ve been at the checkout stand buying a bottle of your favorite red that there hasn’t been some freebie sticker? Watch for awhile… people take them! I love it when I get a little something like that, and I usually end up sticking it somewhere. People will do the same with your ‘brand’ if you give them the opportunity to do so.
