Label Printing
Label Printing – Business Tip #14
Know your core values. Wait, wait! Don’t stop reading. Core values have gotten a bad rap over the past few years because most companies weren’t actually determining their core values, but instead were cooking up a laundry list of things that would sound good on their websites. Determining your core values is decidedly NOT about marketing. It IS about understanding who you are so you can hire and retain the right people and recognize and reward those same people for acting in alignment with what matters to you and your company. You also use your core values to determine which customers are a match so you can deliver the value they are looking for and not burn out your employees trying to do it.
Think back to the last employee or customer relationship that went sour. It almost always comes down to a mismatch in values. And, like it or not, values are driven mostly by the founders and owners of a company. We call it ‘the shadow you cast’. If you’re creative and resilient, it’s likely that those are a part of your company’s DNA as well. Both Verne Harnish at Gazelle’s and Jim Collins have good exercises for determining core values. We’ll talk about how to use them effectively in another post.
Label Printing – Business Tip #15 next time!
