Custom Labels and Stickers – Think Color
Custom Labels and Stickers Design Tip #7:
Color me… Do you want your customers to feel blissed out, fired up, powerful, or romantic? When choosing your custom sticker and label color, know that your color choices matter for the mood you’re trying to put you customer in and have them associate with your product. Trying to look trustworthy with your custom label? Go with navy blue. Do you want people to associate your custom sticker with a sense of calm and nature? It’s green all the way for you.
Custom labels and stickers are mini color psych labs. The color choices you make for your labels and stickers shouldn’t be decided by what your favorite colors are (if that were the case everything I touched would be orange), but rather from the response you are trying to elicit and feelings the colors you choose will drum up for people.
Remember the awful green paint in your Elementary school? That was no accident, my friend! You could almost hear the custodians thinking “You’re feeling calm and sleepy….” as they slapped on the paint. Same goes for your custom labels and stickers. Really give some thought to whether your color selection is right for your product and brand.
Custom Labels and Stickers -Design Tip #8 next time!
