Test Your Custom Labels and Stickers
Custom Labels and Stickers – Design Tip #19
Test your options. Don’t feel locked in on the design of your current custom labels. Change some things up and test whether your buyers like the new look. We recently printed some new custom labels for Horsetooth Hot Sauce, (www.horsetoothhotsauce.com) where they are testing out using a matte laminate. They have a great custom label design to begin with, but they aren’t afraid to test out a new look to see if they can make it even better.
Custom labels and stickers are made to be just that – custom. Keep trying new things with your custom stickers, in small quantities, to see if you can make your design more effective, more fun, more appealing. Give your buyers a choice and see which custom label option they prefer. If you have the opportunity, ask them why; what did they like and dislike about each option. Change it up!
Custom labels and stickers- Design Tip #20 next time!
