CD labels really, really need to STICK. Seems like a no-brainer, I know, but you’d be surprised. I have a great CD set from a consultant who spent his time, energy and money getting a 3 disc program produced to give to clients and as part of his marketing strategy. The content is great and I’ve loved listening to them as I’m out and about in my car. What’s my complaint? He printed his own labels and they are starting to bubble and peel. He went the ‘do it yourself’ route’, and it’s showing up in an awful way. I no longer listen to the CD’s because I’m afraid they are going to mess up my CD player.

CD labels, as with any product label, speak to the quality of your CD’s content. If I didn’t know this guy’s stuff was good ahead of time because I’d worked with him, his CD label would have made me think twice about whether I was going to invest my time listening to his CD.

CD labels seem a lot more straightforward than they are. ‘I’ll just head on down to Office Max and buy myself some labels and we’re all set’, you tell yourself. I beg you to please think this through. The quality (print and adhesive) of those labels is not going to last the way you want them to, like my consultant friend’s didn’t. I was just reading a post from a bride about the machinations she went through to print her wedding CD labels. Not pretty. Your guests are going to love it when your do-it-yourself CD label project jams their CD player. It will give them such fond memories of your special day…

CD labels are a great way to customize and personalize special events. In my last post I referenced some wedding CD labels that we’ve printed. We’re seeing more and more of these labels, and they are really quite fun. I just looked at some we printed awhile back and noticed that their wedding was this past weekend. Congratulations, Amanda & Pat!

CD labels for a wedding can be completely customized. Think about using a photo of the bride and groom, or perhaps individual photos from when they were young. You can also pull in the design being used on programs, quotes, names and wedding date- really anything you can imagine. Give us a call if you’re looking for some ideas.

CD labels and the wedding CD they are place upon make a great party favor, gift for the wedding party (if you have the same musical taste!) and memorabilia to pull out on future anniversaries. I wish they’d been around when we tied the knot!

CD labels that are well designed and printed can be a great marketing and sales vehicle. If you’ve got great content to share, or want to promote your new music or product, a great label will go a long way. Really think about how the design will look both in and out of the gel case, and how durable you need the label to be.

CD labels are also a great way to personalize a wedding, anniversary or birthday celebration. We’ve seen some pretty hysterical designs come through LLL, including one wedding CD label that declared “It’s about d#@^ed time!” I would have loved to have been at that party!

CD labels also have the ability to really strike an emotional cord. I recently received a great custom CD complete with a custom label a friend had designed just for me. The label meant just as much to me as the music!