First, you have the base material to work with: paper or film. When looks aren’t a deciding factor you can ask yourself; does the label need to be torn, recycled, withstand physical agitation, or meet a regulation of some kind? Then you can move onto a laminate! You don’t need necessarily always need one but if you need to protect from any water or other liquids coming in contact with the label they are usually a great idea! Then again, how the label looks might be your only concern, and we can give suggestions to that as well.  We can even send you actual printed examples, or press proofs, on our different materials so you can see how your custom label looks on them all! All in all, not knowing what materials to use on your custom labels and stickers isn’t any fretting matter, we’ll help you get through it with flying colors!

We wrote about some tiny moose stickers from Clean Air Compost a while back and about how custom labels can evoke an emotional response. Want to know part of what they did? They used a custom die cut… In the shape of a tiny moose! A completely genuine custom sticker. Ask us what we can do for you and your custom labels.

Here’s the kicker: there are some file formats that we AREN’T able to change! When talking with your graphic designer always make sure to have them give you those handy vector and post script file formats versus those stubborn jpeg and bitmap pictures… just in case. It will be worth it for that last minute strive for perfection! We wouldn’t be able to consider ourselves custom label printers if we weren’t honestly willing to provide you with truly custom labels.

Preach to the Choir. As business owners we spend a lot of time trying to get ‘the heathens’, those that don’t know us and don’t know what we do, to do business with us. If you really want to grow your business, preach to the choir instead. Profile your best customers (the choir): who are they, how did they find you, why do they love doing business with you, why do you love having them as customers? Once you’ve done this, find more just like them! Don’t forget, this group is your choir- they love you. Start by asking them for referrals to folks just like them. They want to help you, you just need to ask, and make it easy for them.

Cusom Labels and Stickers- Business Tip #23 next time!

Use different fonts to capture the attention of you audience. For example, a larger bolder font will bring attention to the highlights and benefits of your product, where a common font maybe used for the nutritional facts or directions. These few changes will make your custom designed labels even more eye catching while expressing the key facts or selling points that you would like your clients to see first and remember.

Custom labels and stickers

Custom Labels and Stickers- Design Tip #26 next time!

Shake it up every once in awhile! I love the days when Google changes up their logo based on a holiday, person’s birthday (Seuss was fun!) or important date in history. They shake it up now and again, and it always gets my attention. Think about doing the same with your custom labels. Change the color or the shape for a holiday release or just to get folks attention.

Custom labels and stickers can take the shake! You probably have a loyal customer base who will enjoy the change. When you make a change to your custom labels, people will do a double take as well. When Pepsi recently changed their logo design, people were talking about it. Yes, talking about a logo for a soda. Maybe you’re not big enough for people to talk about when you change your custom labels, but your die-hard fans will definitely notice and think twice about you and your product. That’s a good thing!

Custom labels and stickers – design tip #25 next time!