• Choice of Colors on Product Labels – Secondary Colors

    Date Posted: 01/20/2014 | By:

    Colored Tin Cans

    Secondary Colors

    We’ve provided a table of primary colors and their impact on emotions and at retail – now how about a table of secondary ones?

    Secondary colors are made by mixing equal parts of primary colors such that a new color is born. Secondaries are less strong and ‘in your face’ than primary colors – but they influence emotions none the less!

    Take orange, for instance. It’s a combination of yellow and red. Is there a more ‘alive’ color that you can imagine? When you want to make something ‘pop’ – orange is the way to go.  So you see, color doesn’t have to be primary to make in impact.

    Orange
    Fun
    Liveliness
    Youth
    Pop Culture
    Bubbly
    Fresh

     

    Here are some more secondary colors to consider when creating your brand pallet.

    Green: green is a combination of yellow and blue. Its attributes are all sunny and steady as well, just like its ‘parent’ colors.

    Green
    Money and Wealth
    Security
    Growth
    Eco-friendly
    Natural

     

    Here are several secondary colors and their attributes, all in one ‘color psychology’ table.

    Orange Green Brown Purple Gray
    Fun Money and Wealth Earth Spirituality Conservative
    Liveliness Security Eco-friendly Imagination Modesty
    Youth Growth Warm Wisdom Reserve
    Pop Culture Eco-friendly Wholesome Luxury Distant
    Bubbly Natural Relaxed Solid
    Fresh

     

    Have you ever wondered what the difference was between a hue, a tint, a shade and a tone?
    Wonder no more!

    • A hue is the property of the color under consideration – a hue of yellow or blue
    • A tint is the result of adding white to any color
    • A shade is the result of adding black to any color
    • A tone is the result of adding gray to any color

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